Nubank is by far the most well-known, popular, and used neobank in Brazil. According to Statista Consumer Insights, 98 percent of the respondents knew the app-based challenger bank, and out of these respondents, 77 percent had a positive opinion of it, while 69 percent had used it in the past year.
Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2023, by brand
The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.
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Statista. (December 13, 2023). Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2023, by brand [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/
Statista. "Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2023, by brand." Chart. December 13, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/
Statista. (2023). Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2023, by brand. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/
Statista. "Neobanking and Neobrokerage Awareness, Popularity, and Usage in Brazil in 2023, by Brand." Statista, Statista Inc., 13 Dec 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/
Statista, Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2023, by brand Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/ (last visited November 10, 2024)
Neobanking and neobrokerage awareness, popularity, and usage in Brazil in 2023, by brand [Graph], Statista, December 13, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401413/brand-shares-of-key-neobanking-players-in-brazil/
