During a summer 2022 survey carried out among car dealerships in the United States, 82 percent of respondents stated that proven return-on-investment (ROI) was a leading factor in their decision to try new media channels; 76 percent named recommendations from the advertising vendor in that context.
Leading factors influencing advertising medium choice among car dealership executives in the United States as of summer 2022
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PureCars. (September 22, 2022). Leading factors influencing advertising medium choice among car dealership executives in the United States as of summer 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401384/factors-ad-medium-choice-car-dealerships-usa/
PureCars. "Leading factors influencing advertising medium choice among car dealership executives in the United States as of summer 2022." Chart. September 22, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401384/factors-ad-medium-choice-car-dealerships-usa/
PureCars. (2022). Leading factors influencing advertising medium choice among car dealership executives in the United States as of summer 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401384/factors-ad-medium-choice-car-dealerships-usa/
PureCars. "Leading Factors Influencing Advertising Medium Choice among Car Dealership Executives in The United States as of Summer 2022." Statista, Statista Inc., 22 Sep 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401384/factors-ad-medium-choice-car-dealerships-usa/
PureCars, Leading factors influencing advertising medium choice among car dealership executives in the United States as of summer 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401384/factors-ad-medium-choice-car-dealerships-usa/ (last visited November 10, 2024)
Leading factors influencing advertising medium choice among car dealership executives in the United States as of summer 2022 [Graph], PureCars, September 22, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1401384/factors-ad-medium-choice-car-dealerships-usa/
