In 2024, around 50 percent of loyalty program members in Australia indicated that they were active in all of the loyalty programs they were enrolled in. The share of loyalty program members active in all of their programs rose from 2022. The highest active loyalty program usage was recorded in 2015, with almost 60 percent of program members reporting actively using all of their loyalty program memberships.
Share of loyalty program members who were active in all the programs they were enrolled in Australia from 2015 to 2024
respondents are Australian consumers who are a member of at least one loyalty program
Method of interview
Online survey
Supplementary notes
*Refers to 2024 respondent count.
An active loyalty program member is defined by the source as someone who had presented their card or membership number when making a purchase in the twelve months prior to the survey.
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The Point of Loyalty. (May 14, 2024). Share of loyalty program members who were active in all the programs they were enrolled in Australia from 2015 to 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400711/australia-loyalty-program-member-activity-in-enrolled-programs/
The Point of Loyalty. "Share of loyalty program members who were active in all the programs they were enrolled in Australia from 2015 to 2024." Chart. May 14, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400711/australia-loyalty-program-member-activity-in-enrolled-programs/
The Point of Loyalty. (2024). Share of loyalty program members who were active in all the programs they were enrolled in Australia from 2015 to 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400711/australia-loyalty-program-member-activity-in-enrolled-programs/
The Point of Loyalty. "Share of Loyalty Program Members Who Were Active in All The Programs They Were Enrolled in Australia from 2015 to 2024." Statista, Statista Inc., 14 May 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400711/australia-loyalty-program-member-activity-in-enrolled-programs/
The Point of Loyalty, Share of loyalty program members who were active in all the programs they were enrolled in Australia from 2015 to 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400711/australia-loyalty-program-member-activity-in-enrolled-programs/ (last visited November 10, 2024)
Share of loyalty program members who were active in all the programs they were enrolled in Australia from 2015 to 2024 [Graph], The Point of Loyalty, May 14, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400711/australia-loyalty-program-member-activity-in-enrolled-programs/
