Between January 2022 and the end of June 2023, the keyword "instagram" was the most searched in the Apple App Store among mobile iOS users in India. Social media apps occupied the first positions of the most search queries on the Apple App Store, with messaging app WhatsApp being indexed at 95 points during the examined period. The keyword "bgmi" followed, indicating that users expressed an interest in downloading the Indian version of popular Chinese-developed mobile gaming app PUBG.
Most popular search queries on the Apple App Store for mobile users in India from January 2022 to June 2023
(index volume)
part of a larger set of 500 keywords with the biggest volume ever recorded, data covering searches on the Apple App Store
Supplementary notes
According to the source 'Volume' or 'Search Popularity' are defined as "The volume is an integer ranging from 5 to 100 with a median around 27. It is an ”in-house” metric developed by Apple. It can be relatively well transcribed into a ”number of search” using an exponential (which depends on the country). A volume of 5 represents a random word which was never typed in a store keyword search recently. A volume of 100 represents the most popular word of the moment."
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AppTweak. (July 18, 2023). Most popular search queries on the Apple App Store for mobile users in India from January 2022 to June 2023 (index volume) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400632/india-top-keywords-search-apple-app-store/
AppTweak. "Most popular search queries on the Apple App Store for mobile users in India from January 2022 to June 2023 (index volume)." Chart. July 18, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400632/india-top-keywords-search-apple-app-store/
AppTweak. (2023). Most popular search queries on the Apple App Store for mobile users in India from January 2022 to June 2023 (index volume). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400632/india-top-keywords-search-apple-app-store/
AppTweak. "Most Popular Search Queries on The Apple App Store for Mobile Users in India from January 2022 to June 2023 (Index Volume)." Statista, Statista Inc., 18 Jul 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400632/india-top-keywords-search-apple-app-store/
AppTweak, Most popular search queries on the Apple App Store for mobile users in India from January 2022 to June 2023 (index volume) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400632/india-top-keywords-search-apple-app-store/ (last visited November 10, 2024)
Most popular search queries on the Apple App Store for mobile users in India from January 2022 to June 2023 (index volume) [Graph], AppTweak, July 18, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400632/india-top-keywords-search-apple-app-store/
