According to a survey conducted among consumers in the United Kingdom between the end of February and the beginning of March 2023, over half of respondents reported to use YouTube for background listening. Around 43 percent of respondents reported using YouTube audio features for entertainment, while approximately 30 percent reported to do so in order to relax. Only 20 percent of respondents reported using the popular social video platform to discover new music.
Reasons for YouTube audiences in the United Kingdom (UK) to use the platform to listen to content as of March 2023
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Ofcom. (April 20, 2023). Reasons for YouTube audiences in the United Kingdom (UK) to use the platform to listen to content as of March 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400351/uk-youtube-listeners-reasons/
Ofcom. "Reasons for YouTube audiences in the United Kingdom (UK) to use the platform to listen to content as of March 2023." Chart. April 20, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400351/uk-youtube-listeners-reasons/
Ofcom. (2023). Reasons for YouTube audiences in the United Kingdom (UK) to use the platform to listen to content as of March 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400351/uk-youtube-listeners-reasons/
Ofcom. "Reasons for Youtube Audiences in The United Kingdom (Uk) to Use The Platform to Listen to Content as of March 2023." Statista, Statista Inc., 20 Apr 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400351/uk-youtube-listeners-reasons/
Ofcom, Reasons for YouTube audiences in the United Kingdom (UK) to use the platform to listen to content as of March 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400351/uk-youtube-listeners-reasons/ (last visited November 10, 2024)
Reasons for YouTube audiences in the United Kingdom (UK) to use the platform to listen to content as of March 2023 [Graph], Ofcom, April 20, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1400351/uk-youtube-listeners-reasons/
