To spark Chinese consumer interest in luxury goods, it is important for high-end brands to emphasize the aesthetics and design in advertisements. In a 2023 survey conducted among Chinese luxury consumers, more than one third of respondents found that luxury ads with a strong sense of fashion elements resonating their aesthetics were the most appealing. Authenticity and accuracy were other key elements to engage Chinese high-end consumers.
Leading reasons for finding luxury marketing content engaging among consumers in China as of April 2023
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Tencent. (June 25, 2023). Leading reasons for finding luxury marketing content engaging among consumers in China as of April 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399753/china-essential-elements-for-engaging-luxury-marketing-content/
Tencent. "Leading reasons for finding luxury marketing content engaging among consumers in China as of April 2023 ." Chart. June 25, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399753/china-essential-elements-for-engaging-luxury-marketing-content/
Tencent. (2023). Leading reasons for finding luxury marketing content engaging among consumers in China as of April 2023 . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399753/china-essential-elements-for-engaging-luxury-marketing-content/
Tencent. "Leading Reasons for Finding Luxury Marketing Content Engaging among Consumers in China as of April 2023 ." Statista, Statista Inc., 25 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399753/china-essential-elements-for-engaging-luxury-marketing-content/
Tencent, Leading reasons for finding luxury marketing content engaging among consumers in China as of April 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399753/china-essential-elements-for-engaging-luxury-marketing-content/ (last visited November 10, 2024)
Leading reasons for finding luxury marketing content engaging among consumers in China as of April 2023 [Graph], Tencent, June 25, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399753/china-essential-elements-for-engaging-luxury-marketing-content/
