Online channels play a vital role to spark consumer interest in luxury goods in China. A 2023 Chinese survey result showed brands' digital channels like brand websites or apps and their official accounts on WeChat were essential channels in developing interest in luxury articles during the discovery phase, with an approval rate of 58 percent. Offline initiatives, such as VIP events, pop-ups, shows, and exhibitions, were the second most effective medium, with 45 percent of respondents sharing the opinion.
Major channels sparking consumer interest in luxury goods in China as of April 2023
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Tencent. (June 25, 2023). Major channels sparking consumer interest in luxury goods in China as of April 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399733/china-essential-discovery-channels-among-luxury-consumers/
Tencent. "Major channels sparking consumer interest in luxury goods in China as of April 2023 ." Chart. June 25, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399733/china-essential-discovery-channels-among-luxury-consumers/
Tencent. (2023). Major channels sparking consumer interest in luxury goods in China as of April 2023 . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399733/china-essential-discovery-channels-among-luxury-consumers/
Tencent. "Major Channels Sparking Consumer Interest in Luxury Goods in China as of April 2023 ." Statista, Statista Inc., 25 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399733/china-essential-discovery-channels-among-luxury-consumers/
Tencent, Major channels sparking consumer interest in luxury goods in China as of April 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399733/china-essential-discovery-channels-among-luxury-consumers/ (last visited November 10, 2024)
Major channels sparking consumer interest in luxury goods in China as of April 2023 [Graph], Tencent, June 25, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399733/china-essential-discovery-channels-among-luxury-consumers/
