During a survey among sales professionals in Brazil published in 2024, more than half (56 percent) reported their employers had no predefined protocols for managing data collected via WhatsApp, leaving each salesperson to do it according to their judgment. One-quarter of respondents said they used spreadsheets, while 18 percent stated they used WhatsApp integrated with a customer relationship management (CRM) database. According to the same study, WhatsApp was Brazil's top channel for sales leads that year.
Approaches to management of data collected via WhatsApp among sales professionals in Brazil as of May 2024
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RD Station. (May 17, 2024). Approaches to management of data collected via WhatsApp among sales professionals in Brazil as of May 2024 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399060/approaches-whatsapp-data-management-sales-brazil/
RD Station. "Approaches to management of data collected via WhatsApp among sales professionals in Brazil as of May 2024." Chart. May 17, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399060/approaches-whatsapp-data-management-sales-brazil/
RD Station. (2024). Approaches to management of data collected via WhatsApp among sales professionals in Brazil as of May 2024. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399060/approaches-whatsapp-data-management-sales-brazil/
RD Station. "Approaches to Management of Data Collected via Whatsapp among Sales Professionals in Brazil as of May 2024." Statista, Statista Inc., 17 May 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399060/approaches-whatsapp-data-management-sales-brazil/
RD Station, Approaches to management of data collected via WhatsApp among sales professionals in Brazil as of May 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399060/approaches-whatsapp-data-management-sales-brazil/ (last visited September 20, 2024)
Approaches to management of data collected via WhatsApp among sales professionals in Brazil as of May 2024 [Graph], RD Station, May 17, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1399060/approaches-whatsapp-data-management-sales-brazil/