Adults' favorability of brands hiring Asian spokespeople in the U.S. 2023

Published by Statista Research Department, May 16, 2024
During an April 2023 survey in the United States, little less than two-thirds (65 percent) of responding adults reported being either very or somewhat favorable of brands hiring Asian spokespeople. While eight percent stated being somewhat or very unfavorable of it, over one-quarter (27 percent) did not know the answer or had no opinion. Meanwhile, according to the same study, 52 percent of U.S. consumers expressed favorability of brands hiring LGBTQ spokespersons.

Adults' favorability of brands hiring Asian spokespeople in the United States as of April 2023

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Release date

April 2023

Region

United States

Survey time period

April 14 to 17, 2023

Number of respondents

4,401 respondents

Age group

18 years and older

Method of interview

Online interview

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Topics

Inclusion and diversity in advertising and marketing in the United StatesAdvertising in the United StatesUnited States internet user demographics, by genderLGBTQ media in the U.S.Workforce diversity at online companies
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