As of 2025, Indonesia was forecast to account for 26 percent of the gross market value (GMV) in the shoppertainment industry in the Asia-Pacific region. In contrast, Vietnam was forecast to make up eight percent of the GMV in the shoppertainment industry in the region by 2025.
Projected distribution of shoppertainment gross market value (GMV) in the Asia-Pacific region in 2025, by selected country
Shoppertainment is the approach of merging e-commerce and entertainment to enhance the shopping experience online, with the goal of making it more engaging and immersive.
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Knight Frank. (May 23, 2023). Projected distribution of shoppertainment gross market value (GMV) in the Asia-Pacific region in 2025, by selected country [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1398684/apac-shoppertainment-gmv-distribution-by-country/
Knight Frank. "Projected distribution of shoppertainment gross market value (GMV) in the Asia-Pacific region in 2025, by selected country." Chart. May 23, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1398684/apac-shoppertainment-gmv-distribution-by-country/
Knight Frank. (2023). Projected distribution of shoppertainment gross market value (GMV) in the Asia-Pacific region in 2025, by selected country. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1398684/apac-shoppertainment-gmv-distribution-by-country/
Knight Frank. "Projected Distribution of Shoppertainment Gross Market Value (Gmv) in The Asia-pacific Region in 2025, by Selected Country." Statista, Statista Inc., 23 May 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1398684/apac-shoppertainment-gmv-distribution-by-country/
Knight Frank, Projected distribution of shoppertainment gross market value (GMV) in the Asia-Pacific region in 2025, by selected country Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1398684/apac-shoppertainment-gmv-distribution-by-country/ (last visited November 10, 2024)
Projected distribution of shoppertainment gross market value (GMV) in the Asia-Pacific region in 2025, by selected country [Graph], Knight Frank, May 23, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1398684/apac-shoppertainment-gmv-distribution-by-country/
