Instagram: leading U.S. beauty influencers 2023, by engagement rate

Published by
Stacy Jo Dixon,
Jul 17, 2023
As of June 2023, beauty influencer Tini (@tinireneeee) had an Instagram engagement rate of 18.03 percent, making her the leading beauty influencer in the United States. Legna (@fuentes_legna) and Caitlin (@curlsbythedozen) had engagement rates of 14 percent and 12.72 percent on Instagram, respectively.

Leading beauty Influencers on Instagram in the United States as of June 2023, by engagement rate

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Release date

June 2023

Region

United States

Survey time period

January 1 to June 14, 2023

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Beauty brands on social mediaCelebrity beauty brandsSocial media advertising and marketing worldwideSocial media advertising and marketing in the U.S.Brands on social media
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