Between May 2023 and April 2024, luxury brands in China appointed 131 ambassadors. Female celebrities accounted for 53 percent, which was six percentage points higher than the previous corresponding period.
Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by gender
Brand endorsements refer to the number of new celebrity spokespersons (including brand spokespersons, brand ambassadors, brand friends, etc.) announced by the brand's official Weibo account within the statistical time period.
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Sohu. (June 14, 2024). Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1396598/china-share-of-luxury-brand-endorsers-by-gender/
Sohu. "Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by gender." Chart. June 14, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1396598/china-share-of-luxury-brand-endorsers-by-gender/
Sohu. (2024). Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1396598/china-share-of-luxury-brand-endorsers-by-gender/
Sohu. "Distribution of Luxury Brand Ambassadors in China from May 2023 to April 2024, by Gender." Statista, Statista Inc., 14 Jun 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1396598/china-share-of-luxury-brand-endorsers-by-gender/
Sohu, Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1396598/china-share-of-luxury-brand-endorsers-by-gender/ (last visited November 10, 2024)
Distribution of luxury brand ambassadors in China from May 2023 to April 2024, by gender [Graph], Sohu, June 14, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1396598/china-share-of-luxury-brand-endorsers-by-gender/
