Between May 2023 and April 2024, luxury fashion house Dior had 14 brand ambassadors in China, the highest number in the luxury goods industry. Guerlain followed with 10 endorsements during this period.
Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024
Brand endorsements refer to the number of new celebrity spokespersons (including brand spokespersons, brand ambassadors, brand friends, etc.) announced by the brand's official Weibo account within the statistical time period.
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Sohu. (June 14, 2024). Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/
Sohu. "Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024." Chart. June 14, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/
Sohu. (2024). Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/
Sohu. "Number of Brand Ambassadors of Major Luxury Brands in China from May 2023 to April 2024." Statista, Statista Inc., 14 Jun 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/
Sohu, Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/ (last visited November 10, 2024)
Number of brand ambassadors of major luxury brands in China from May 2023 to April 2024 [Graph], Sohu, June 14, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1396249/china-number-of-luxury-brand-endorsers-by-brand/
