During a 2022 survey, nearly a quarter of Gen Z consumers indicated that "likes" or positive comments on social media would increase their inclination to buy a product online, the same proportion as those driven by the product/company's environmental friendliness. Additionally, 15 percent of participants affirmed that having access to exclusive content or services would enhance their likelihood of online purchases.
Options that would most increase the likelihood of Gen Z consumers buying a product online in the United States in 2022
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GWI. (February 13, 2023). Options that would most increase the likelihood of Gen Z consumers buying a product online in the United States in 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1395861/online-purchase-drivers-gen-z-united-states/
GWI. "Options that would most increase the likelihood of Gen Z consumers buying a product online in the United States in 2022." Chart. February 13, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1395861/online-purchase-drivers-gen-z-united-states/
GWI. (2023). Options that would most increase the likelihood of Gen Z consumers buying a product online in the United States in 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1395861/online-purchase-drivers-gen-z-united-states/
GWI. "Options That Would Most Increase The Likelihood of Gen Z Consumers Buying a Product Online in The United States in 2022." Statista, Statista Inc., 13 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1395861/online-purchase-drivers-gen-z-united-states/
GWI, Options that would most increase the likelihood of Gen Z consumers buying a product online in the United States in 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1395861/online-purchase-drivers-gen-z-united-states/ (last visited November 10, 2024)
Options that would most increase the likelihood of Gen Z consumers buying a product online in the United States in 2022 [Graph], GWI, February 13, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1395861/online-purchase-drivers-gen-z-united-states/
