Measurement of social media activities of B2B companies in the GSA region 2023

Published by
Kasia Davies,
Jan 22, 2024

In 2023, over 70 percent of the B2B companies in the GSA region (Germany, Switzerland, and Austria) said the main indicator of social media activity for them was the number of followers. The second most popular measurement was the number of shares and retweets of posts.

What do you rely on when measuring your social media activities?

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Release date

September 2023

Region

Austria, Germany, Switzerland

Survey time period

2023

Number of respondents

816 respondents

Method of interview

Online survey

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Statistics on " B2B e-commerce in Germany "

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Overview

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Finances

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Websites and marketplaces

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User experience

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Social commerce

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Sustainability

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B2B e-commerce in GermanyB2B e-commerce in the United StatesE-commerce in Latin AmericaCross-border e-commerceE-commerce in Germany
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