According to a 2022 survey, over half (55 percent) of Spanish online shoppers aged 18 to 26 had made direct purchases through social networks. Interestingly, boomers exhibited the highest adoption of social shopping among generational groups in Spain.
Share of shoppers who had purchased a product directly from a social media platforms in Spain in 4th quarter 2022, by generational cohort
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Klarna. (June 26, 2023). Share of shoppers who had purchased a product directly from a social media platforms in Spain in 4th quarter 2022, by generational cohort [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1395122/share-social-buyers-age-group-spain/
Klarna. "Share of shoppers who had purchased a product directly from a social media platforms in Spain in 4th quarter 2022, by generational cohort." Chart. June 26, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1395122/share-social-buyers-age-group-spain/
Klarna. (2023). Share of shoppers who had purchased a product directly from a social media platforms in Spain in 4th quarter 2022, by generational cohort. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1395122/share-social-buyers-age-group-spain/
Klarna. "Share of Shoppers Who Had Purchased a Product Directly from a Social Media Platforms in Spain in 4th Quarter 2022, by Generational Cohort." Statista, Statista Inc., 26 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1395122/share-social-buyers-age-group-spain/
Klarna, Share of shoppers who had purchased a product directly from a social media platforms in Spain in 4th quarter 2022, by generational cohort Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1395122/share-social-buyers-age-group-spain/ (last visited November 10, 2024)
Share of shoppers who had purchased a product directly from a social media platforms in Spain in 4th quarter 2022, by generational cohort [Graph], Klarna, June 26, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1395122/share-social-buyers-age-group-spain/
