During a survey carried out among UK consumers in April 2023, 56 percent of respondents said that well-written content was among the leading things that made them trust an email from a company. A professional signature and good formatting also made it to top three.
Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023
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Exclaimer. (June 13, 2023). Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1394429/factor-consumer-trust-email-uk/
Exclaimer. "Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023." Chart. June 13, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1394429/factor-consumer-trust-email-uk/
Exclaimer. (2023). Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1394429/factor-consumer-trust-email-uk/
Exclaimer. "Elements That Made a Branded Email Trustworthy According to Consumers in The United Kingdom (Uk) as of April 2023." Statista, Statista Inc., 13 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1394429/factor-consumer-trust-email-uk/
Exclaimer, Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1394429/factor-consumer-trust-email-uk/ (last visited November 10, 2024)
Elements that made a branded email trustworthy according to consumers in the United Kingdom (UK) as of April 2023 [Graph], Exclaimer, June 13, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1394429/factor-consumer-trust-email-uk/
