During an 2022 survey carried out among consumers aged eight to 19 in Sweden, 65 percent of respondents stated they followed influencers, YouTubers, or streamers. A year earlier, the share stood at 72 percent. Influencer marketing spending stood at 1.46 billion Swedish kronor in the country in 2022.
Share of children internet users who followed influencers, YouTubers, or streamers in Sweden in 2021 and 2022
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Internetstiftelsen. (October 7, 2022). Share of children internet users who followed influencers, YouTubers, or streamers in Sweden in 2021 and 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1394378/follow-influencers-children-sweden/
Internetstiftelsen. "Share of children internet users who followed influencers, YouTubers, or streamers in Sweden in 2021 and 2022." Chart. October 7, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1394378/follow-influencers-children-sweden/
Internetstiftelsen. (2022). Share of children internet users who followed influencers, YouTubers, or streamers in Sweden in 2021 and 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1394378/follow-influencers-children-sweden/
Internetstiftelsen. "Share of Children Internet Users Who Followed Influencers, Youtubers, or Streamers in Sweden in 2021 and 2022." Statista, Statista Inc., 7 Oct 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1394378/follow-influencers-children-sweden/
Internetstiftelsen, Share of children internet users who followed influencers, YouTubers, or streamers in Sweden in 2021 and 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1394378/follow-influencers-children-sweden/ (last visited November 10, 2024)
Share of children internet users who followed influencers, YouTubers, or streamers in Sweden in 2021 and 2022 [Graph], Internetstiftelsen, October 7, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1394378/follow-influencers-children-sweden/
