The source forecast that advertising spending in the United Kingdom will increase by approximately 3.5 percent in 2024 making it the fastest-growing ad market among the presented European regions. Italy and France will follow with growth rates of 3.1 and 2.4 percent, respectively. Central and Eastern Europe's ad expenditure was projected to rise by less than one percent that year. Collectively, Europe's share in global ad revenues will stand at an estimated 19.7 percent in 2024, according to the same sources.
Fastest-growing advertising markets in Europe in 2024
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Dentsu. (January 8, 2024). Fastest-growing advertising markets in Europe in 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1391266/change-ad-spend-market-europe/
Dentsu. "Fastest-growing advertising markets in Europe in 2024." Chart. January 8, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1391266/change-ad-spend-market-europe/
Dentsu. (2024). Fastest-growing advertising markets in Europe in 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1391266/change-ad-spend-market-europe/
Dentsu. "Fastest-growing Advertising Markets in Europe in 2024." Statista, Statista Inc., 8 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1391266/change-ad-spend-market-europe/
Dentsu, Fastest-growing advertising markets in Europe in 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1391266/change-ad-spend-market-europe/ (last visited November 10, 2024)
Fastest-growing advertising markets in Europe in 2024 [Graph], Dentsu, January 8, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1391266/change-ad-spend-market-europe/
