Based on a 2022 analysis, the product display page (PDP) views experience the highest surge beyond the 4.0-star rating threshold. While products with an average rating from 4.5 to 4.99 generate the most traffic and receive the highest number of reviews, consumers remain hesitant when confronted with an average rating of 5.0 stars.
Impact of average star rating on e-commerce site page traffic worldwide in 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PowerReviews. (August 24, 2022). Impact of average star rating on e-commerce site page traffic worldwide in 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1388562/average-star-rating-impact-on-e-commerce-sites-traffic-worldwide/
PowerReviews. "Impact of average star rating on e-commerce site page traffic worldwide in 2022." Chart. August 24, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1388562/average-star-rating-impact-on-e-commerce-sites-traffic-worldwide/
PowerReviews. (2022). Impact of average star rating on e-commerce site page traffic worldwide in 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1388562/average-star-rating-impact-on-e-commerce-sites-traffic-worldwide/
PowerReviews. "Impact of Average Star Rating on E-commerce Site Page Traffic Worldwide in 2022." Statista, Statista Inc., 24 Aug 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1388562/average-star-rating-impact-on-e-commerce-sites-traffic-worldwide/
PowerReviews, Impact of average star rating on e-commerce site page traffic worldwide in 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1388562/average-star-rating-impact-on-e-commerce-sites-traffic-worldwide/ (last visited November 10, 2024)
Impact of average star rating on e-commerce site page traffic worldwide in 2022 [Graph], PowerReviews, August 24, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1388562/average-star-rating-impact-on-e-commerce-sites-traffic-worldwide/
