During a 2022 survey, 58.5 percent of responding small and medium-sized businesses (SMBs) from the United States stated that finding customers that buy products or services was the main purpose of using digital advertising for their business. Generating overall brand awareness came second with slightly more than 40 percent.
Purpose of using digital advertising among small and medium-sized businesses (SMBs) in the United States as of October 2022
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Data Catalyst Institute. (January 13, 2023). Purpose of using digital advertising among small and medium-sized businesses (SMBs) in the United States as of October 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1387988/purpose-digital-advertising-smbs-usa/
Data Catalyst Institute. "Purpose of using digital advertising among small and medium-sized businesses (SMBs) in the United States as of October 2022." Chart. January 13, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1387988/purpose-digital-advertising-smbs-usa/
Data Catalyst Institute. (2023). Purpose of using digital advertising among small and medium-sized businesses (SMBs) in the United States as of October 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1387988/purpose-digital-advertising-smbs-usa/
Data Catalyst Institute. "Purpose of Using Digital Advertising among Small and Medium-sized Businesses (Smbs) in The United States as of October 2022." Statista, Statista Inc., 13 Jan 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1387988/purpose-digital-advertising-smbs-usa/
Data Catalyst Institute, Purpose of using digital advertising among small and medium-sized businesses (SMBs) in the United States as of October 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1387988/purpose-digital-advertising-smbs-usa/ (last visited November 10, 2024)
Purpose of using digital advertising among small and medium-sized businesses (SMBs) in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1387988/purpose-digital-advertising-smbs-usa/
