In Europe, the sales value of private label fast-moving consumer goods (FMCG) amounted to 229 billion euros in 2022, representing 37.8 percent of the total industry sales. This is an increase from the sales value of store brands in 2021, which was 194 billion euros. Private label or store brand products are those manufactured by one company for sale under another company's brand.
Private label sales value of fast-moving consumer goods (FMCG) in Europe from 2021 to 2022
(in billion euros)
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Circana. (May 15, 2023). Private label sales value of fast-moving consumer goods (FMCG) in Europe from 2021 to 2022 (in billion euros) [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1386658/consumer-goods-private-label-sales-value-europe/
Circana. "Private label sales value of fast-moving consumer goods (FMCG) in Europe from 2021 to 2022 (in billion euros)." Chart. May 15, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1386658/consumer-goods-private-label-sales-value-europe/
Circana. (2023). Private label sales value of fast-moving consumer goods (FMCG) in Europe from 2021 to 2022 (in billion euros). Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1386658/consumer-goods-private-label-sales-value-europe/
Circana. "Private Label Sales Value of Fast-moving Consumer Goods (Fmcg) in Europe from 2021 to 2022 (in Billion Euros)." Statista, Statista Inc., 15 May 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1386658/consumer-goods-private-label-sales-value-europe/
Circana, Private label sales value of fast-moving consumer goods (FMCG) in Europe from 2021 to 2022 (in billion euros) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1386658/consumer-goods-private-label-sales-value-europe/ (last visited September 20, 2024)
Private label sales value of fast-moving consumer goods (FMCG) in Europe from 2021 to 2022 (in billion euros) [Graph], Circana, May 15, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1386658/consumer-goods-private-label-sales-value-europe/