Over the considered period, advertising investments in Portugal were estimated to be the highest in 2007, at more than 806 million euros. Television advertising investments were estimated to reach almost 417 million euros in the same year. Apart from online advertisement, all other channels of advertising were predicted to register a decrease in terms of investments over the years, with outdoor advertising investments dropping from 75 million euros, in 2002, to 90 million euros, in 2023.
Advertising investment estimates in Portugal from 2002 to 2023, by medium
(in 1,000 euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
OberCom. (July 3, 2024). Advertising investment estimates in Portugal from 2002 to 2023, by medium (in 1,000 euros) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/
OberCom. "Advertising investment estimates in Portugal from 2002 to 2023, by medium (in 1,000 euros)." Chart. July 3, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/
OberCom. (2024). Advertising investment estimates in Portugal from 2002 to 2023, by medium (in 1,000 euros). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/
OberCom. "Advertising Investment Estimates in Portugal from 2002 to 2023, by Medium (in 1,000 Euros)." Statista, Statista Inc., 3 Jul 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/
OberCom, Advertising investment estimates in Portugal from 2002 to 2023, by medium (in 1,000 euros) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/ (last visited November 10, 2024)
Advertising investment estimates in Portugal from 2002 to 2023, by medium (in 1,000 euros) [Graph], OberCom, July 3, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1385761/portugal-estimates-of-ad-investment-by-medium/
