During a survey among influencers in Brazil released in November 2023, around 46 percent said they considered whether they had an affinity with a brand's values when closing a deal with them. Approximately 22 percent mentioned freedom for content creation as a factor, while 17 percent pondered about the brand's adherence to their audience.
Leading factors for closing a deal with a brand (besides the payment) according to influencers in Brazil as of November 2023
The source does not specify the survey date; the date shown is the release date. The number of respondents refers to the total, as the source does not specify how many were influencers, agencies, PR agents, and brands.
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Influency.me. (November 24, 2023). Leading factors for closing a deal with a brand (besides the payment) according to influencers in Brazil as of November 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1385500/influencers-factors-deal-brands-brazil/
Influency.me. "Leading factors for closing a deal with a brand (besides the payment) according to influencers in Brazil as of November 2023." Chart. November 24, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1385500/influencers-factors-deal-brands-brazil/
Influency.me. (2023). Leading factors for closing a deal with a brand (besides the payment) according to influencers in Brazil as of November 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1385500/influencers-factors-deal-brands-brazil/
Influency.me. "Leading Factors for Closing a Deal with a Brand (besides The Payment) According to Influencers in Brazil as of November 2023." Statista, Statista Inc., 24 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1385500/influencers-factors-deal-brands-brazil/
Influency.me, Leading factors for closing a deal with a brand (besides the payment) according to influencers in Brazil as of November 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1385500/influencers-factors-deal-brands-brazil/ (last visited November 10, 2024)
Leading factors for closing a deal with a brand (besides the payment) according to influencers in Brazil as of November 2023 [Graph], Influency.me, November 24, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1385500/influencers-factors-deal-brands-brazil/
