Marketing's primary responsibilities in companies according to CMOs in the U.S. 2024

Published by
J. G. Navarro,
May 2, 2024
An early 2024 survey asked chief marketing officers (CMOs) across the United States what their area of expertise was primarily responsible for at their companies. Around 87 percent of interviewees mentioned brand, while another 87 percent cited digital marketing. Over three-quarters of responding CMOs also listed advertising, social media, and marketing analytics.

Marketing's primary responsibilities in companies according to CMOs in the United States as of March 2024

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Release date

April 2024

Region

United States

Survey time period

February 6 to March 5, 2024

Number of respondents

219 respondents

Special properties

among marketing leaders at for-profit companies

Supplementary notes

This question was phrased by the source as follows: "What is marketing primarily responsible for in your company?"

Multiple answers were possible.

The source does not specify the type of the survey.

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