During an April 2023 online survey among adults in the United States, 56 percent of responding GenZers (born between 1997 and 2012) and 52 percent of millennials (1981-1996) reported having purchased a product because it had an interesting logo. Among GenXers (1965-1980) and baby boomers (1946-1964), the shares stood at 29 and 14 percent, respectively.
Percentage of adults reporting having ever purchased a product because it had an interesting logo in the United States as of April 2023, by generation
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Morning Consult. (May 8, 2023). Percentage of adults reporting having ever purchased a product because it had an interesting logo in the United States as of April 2023, by generation [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384823/share-adults-buying-product-because-logo-united-states-generation/
Morning Consult. "Percentage of adults reporting having ever purchased a product because it had an interesting logo in the United States as of April 2023, by generation." Chart. May 8, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384823/share-adults-buying-product-because-logo-united-states-generation/
Morning Consult. (2023). Percentage of adults reporting having ever purchased a product because it had an interesting logo in the United States as of April 2023, by generation. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384823/share-adults-buying-product-because-logo-united-states-generation/
Morning Consult. "Percentage of Adults Reporting Having Ever Purchased a Product Because It Had An Interesting Logo in The United States as of April 2023, by Generation." Statista, Statista Inc., 8 May 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384823/share-adults-buying-product-because-logo-united-states-generation/
Morning Consult, Percentage of adults reporting having ever purchased a product because it had an interesting logo in the United States as of April 2023, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384823/share-adults-buying-product-because-logo-united-states-generation/ (last visited November 10, 2024)
Percentage of adults reporting having ever purchased a product because it had an interesting logo in the United States as of April 2023, by generation [Graph], Morning Consult, May 8, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384823/share-adults-buying-product-because-logo-united-states-generation/
