In 2023, over a quarter of Gen Z consumers in the United Kingdom (UK) said they would prefer to do most of their beauty product shopping online if they could. However, in-store shopping for beauty products was slightly more popular. At nearly 60 percent, millennials were even more keen on shopping mostly online for beauty items, given the choice.
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United Kingdom in 2023
The source explains that missing percentage points to 100 percent make up the population with a neutral preference.
* The total sample size of 19,293 includes a minimum of 1,000 respondents in each of the 18 markets analyzed.
The release date is the date of access.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Klarna. (January 5, 2024). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United Kingdom in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384521/mostly-online-vs-offline-shopping-beauty-uk/
Klarna. "Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United Kingdom in 2023." Chart. January 5, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384521/mostly-online-vs-offline-shopping-beauty-uk/
Klarna. (2024). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384521/mostly-online-vs-offline-shopping-beauty-uk/
Klarna. "Share of Gen Z and Millennial Consumers That Would Prefer to Shop Mostly Online/In-store for Beauty Products in The United Kingdom in 2023." Statista, Statista Inc., 5 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384521/mostly-online-vs-offline-shopping-beauty-uk/
Klarna, Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United Kingdom in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384521/mostly-online-vs-offline-shopping-beauty-uk/ (last visited November 10, 2024)
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for beauty products in the United Kingdom in 2023 [Graph], Klarna, January 5, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384521/mostly-online-vs-offline-shopping-beauty-uk/
