During a survey carried out in 2024, 62 percent of responding marketers who were looking to decrease spend on cookie-based activations said they were planning to shirt spending towards social media. Nearly half were planning to invest in first-party data.
Platforms receiving marketing budgets formerly invested in cookie-based activations according to marketers worldwide as of July 2024
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Adobe. (July 15, 2024). Platforms receiving marketing budgets formerly invested in cookie-based activations according to marketers worldwide as of July 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384011/changes-cookie-deprecation/
Adobe. "Platforms receiving marketing budgets formerly invested in cookie-based activations according to marketers worldwide as of July 2024." Chart. July 15, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384011/changes-cookie-deprecation/
Adobe. (2024). Platforms receiving marketing budgets formerly invested in cookie-based activations according to marketers worldwide as of July 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384011/changes-cookie-deprecation/
Adobe. "Platforms Receiving Marketing Budgets Formerly Invested in Cookie-based Activations According to Marketers Worldwide as of July 2024." Statista, Statista Inc., 15 Jul 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384011/changes-cookie-deprecation/
Adobe, Platforms receiving marketing budgets formerly invested in cookie-based activations according to marketers worldwide as of July 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384011/changes-cookie-deprecation/ (last visited November 10, 2024)
Platforms receiving marketing budgets formerly invested in cookie-based activations according to marketers worldwide as of July 2024 [Graph], Adobe, July 15, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1384011/changes-cookie-deprecation/
