E-commerce net sales of ulta.com 2014-2025

Ulta is a beauty retailer headquartered in Illinois, United States. From 2014 to 2023, Ulta.com's e-commerce net sales saw a drastic rise, starting at 149 million U.S. dollars and reaching over two billion U.S. dollars in sales in 2023. The biggest sales jump happened between 2019 and 2020, when online sales grew by 108 percent.

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E-commerce net sales of ulta.com from 2014 to 2025 (in million U.S. dollars)

Characteristic	E-commerce net sales in million U.S. dollars
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Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For additional information and a definition of the product categories please visit the methodology page on ecommercedb.com.

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