Between April 2023 and March 2024, the average search advertising cost-per-lead (CPL) for attorneys and legal services reached 144.03 U.S. dollars and was the highest among the presented industries. At the same time the lowest result was for automotive repair, service, and parts, with CPL valued at 27.94 dollars.
Average search advertising cost-per-lead (CPL) in the United States between April 2023 and March 2024, by industry
(in U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
WordStream. (June 10, 2024). Average search advertising cost-per-lead (CPL) in the United States between April 2023 and March 2024, by industry (in U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1383423/google-ads-cpl-industry/
WordStream. "Average search advertising cost-per-lead (CPL) in the United States between April 2023 and March 2024, by industry (in U.S. dollars)." Chart. June 10, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1383423/google-ads-cpl-industry/
WordStream. (2024). Average search advertising cost-per-lead (CPL) in the United States between April 2023 and March 2024, by industry (in U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1383423/google-ads-cpl-industry/
WordStream. "Average Search Advertising Cost-per-lead (Cpl) in The United States between April 2023 and March 2024, by Industry (in U.S. Dollars)." Statista, Statista Inc., 10 Jun 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1383423/google-ads-cpl-industry/
WordStream, Average search advertising cost-per-lead (CPL) in the United States between April 2023 and March 2024, by industry (in U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1383423/google-ads-cpl-industry/ (last visited November 10, 2024)
Average search advertising cost-per-lead (CPL) in the United States between April 2023 and March 2024, by industry (in U.S. dollars) [Graph], WordStream, June 10, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1383423/google-ads-cpl-industry/