According to a survey conducted among subscription video-on-demand (SVOD) companies worldwide in November 2022, 38 percent of respondents said they measured advertisement performance and engagement with the data they received from the ad server. This was followed by 25 percent of respondents citing third-party ad analytics tools, while another 25 percent mentioned combining both methods.
Leading ways to measure ad performance and engagement of video streaming services according to business owners worldwide as of November 2022
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NPAW. (March 29, 2023). Leading ways to measure ad performance and engagement of video streaming services according to business owners worldwide as of November 2022 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1382512/leading-measure-ad-performance-engagement-video-streaming-worldwide/
NPAW. "Leading ways to measure ad performance and engagement of video streaming services according to business owners worldwide as of November 2022." Chart. March 29, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1382512/leading-measure-ad-performance-engagement-video-streaming-worldwide/
NPAW. (2023). Leading ways to measure ad performance and engagement of video streaming services according to business owners worldwide as of November 2022. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1382512/leading-measure-ad-performance-engagement-video-streaming-worldwide/
NPAW. "Leading Ways to Measure Ad Performance and Engagement of Video Streaming Services According to Business Owners Worldwide as of November 2022." Statista, Statista Inc., 29 Mar 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1382512/leading-measure-ad-performance-engagement-video-streaming-worldwide/
NPAW, Leading ways to measure ad performance and engagement of video streaming services according to business owners worldwide as of November 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1382512/leading-measure-ad-performance-engagement-video-streaming-worldwide/ (last visited November 13, 2024)
Leading ways to measure ad performance and engagement of video streaming services according to business owners worldwide as of November 2022 [Graph], NPAW, March 29, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1382512/leading-measure-ad-performance-engagement-video-streaming-worldwide/
