According to the study from October 2022, big screens were more effective than small ones regarding advertising in Czechia. When asked generally and not given any industry sector brands (free recall), 59 percent of the participants were able to recall seeing advertisements on a big screen (such as a TV) recently. With a small screen (such as a smartphone), this share was 36 percent.
Advertising effectiveness of big and small screens in Czechia as of October 2022
Survey was conducted by filming and observing the participants' eye and face movements.
Supplementary notes
*Broadcasting video on demand.
The participants were asked generally, they were not given a list of industry sector brands such as TV, BVOD, or YouTube (free recall).
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Mediaguru. (November 24, 2022). Advertising effectiveness of big and small screens in Czechia as of October 2022 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1381288/czechia-big-and-small-screen-advertising-efficiency/
Mediaguru. "Advertising effectiveness of big and small screens in Czechia as of October 2022." Chart. November 24, 2022. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1381288/czechia-big-and-small-screen-advertising-efficiency/
Mediaguru. (2022). Advertising effectiveness of big and small screens in Czechia as of October 2022. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1381288/czechia-big-and-small-screen-advertising-efficiency/
Mediaguru. "Advertising Effectiveness of Big and Small Screens in Czechia as of October 2022." Statista, Statista Inc., 24 Nov 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1381288/czechia-big-and-small-screen-advertising-efficiency/
Mediaguru, Advertising effectiveness of big and small screens in Czechia as of October 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1381288/czechia-big-and-small-screen-advertising-efficiency/ (last visited September 20, 2024)
Advertising effectiveness of big and small screens in Czechia as of October 2022 [Graph], Mediaguru, November 24, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1381288/czechia-big-and-small-screen-advertising-efficiency/