Trending topics among Gen Z in Japan 2023

Published by Statista Research Department, Jan 9, 2024

According to a survey conducted in September 2023, Kozou tyonmage was trending among Generation Z respondents in Japan. Around 14 percent of respondents named Kozou tyonmage, a group of youtubers, in a free-answer survey when asked about recent popular topics and people. Close to five percent named the manga and anime series Oshi no Ko.

Popular topics among Generation Z in Japan as of September 2023

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Release date

October 2023

Region

Japan

Survey time period

September 1 to 3, 2023

Number of respondents

4,453 respondents

Age group

15-24 years

Special properties

mobile web survey among LINE users; free-answer survey question

Supplementary notes

Respondents were asked which people, goods, and things were recently popular.

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