In Canada, nearly four in ten online shoppers were defined as traditionalists in terms of their e-commerce buying behavior, making that the most common consumer profile in the North American country in 2022. The profiles were defined according to consumers' financial outlooks (optimistic or pessimistic) and their change in expenditure (spending less or more). Traditionalists were average in both indicators. In contrast, high rollers –pessimistic consumers who were increasing spending – were the least common profile, with only six percent of respondents.
Main online shopping profiles among Canadian consumers in 2022
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Canada Post. (August 29, 2022). Main online shopping profiles among Canadian consumers in 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1380906/online-shopping-profiles-consumers-canada/
Canada Post. "Main online shopping profiles among Canadian consumers in 2022." Chart. August 29, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1380906/online-shopping-profiles-consumers-canada/
Canada Post. (2022). Main online shopping profiles among Canadian consumers in 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1380906/online-shopping-profiles-consumers-canada/
Canada Post. "Main Online Shopping Profiles among Canadian Consumers in 2022." Statista, Statista Inc., 29 Aug 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1380906/online-shopping-profiles-consumers-canada/
Canada Post, Main online shopping profiles among Canadian consumers in 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1380906/online-shopping-profiles-consumers-canada/ (last visited November 10, 2024)
Main online shopping profiles among Canadian consumers in 2022 [Graph], Canada Post, August 29, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1380906/online-shopping-profiles-consumers-canada/
