Health-focused messages about cultivated meat drive the most appeal for this food innovation. This was revealed by a 2022 survey on cultured meat opinions in the United States. More than half of respondents indicated that healh-oriented messages made culivated meat more appealing to them. Other important factos were climate change, environmental friendliness, and the taste and eating experience.
Messages that make cultivated meat more appealing to adults in the United States in 2022
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The Good Food Institute. (February 18, 2023). Messages that make cultivated meat more appealing to adults in the United States in 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1380580/factors-making-cultured-meat-more-appealing/
The Good Food Institute. "Messages that make cultivated meat more appealing to adults in the United States in 2022." Chart. February 18, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1380580/factors-making-cultured-meat-more-appealing/
The Good Food Institute. (2023). Messages that make cultivated meat more appealing to adults in the United States in 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1380580/factors-making-cultured-meat-more-appealing/
The Good Food Institute. "Messages That Make Cultivated Meat More Appealing to Adults in The United States in 2022." Statista, Statista Inc., 18 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1380580/factors-making-cultured-meat-more-appealing/
The Good Food Institute, Messages that make cultivated meat more appealing to adults in the United States in 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1380580/factors-making-cultured-meat-more-appealing/ (last visited November 10, 2024)
Messages that make cultivated meat more appealing to adults in the United States in 2022 [Graph], The Good Food Institute, February 18, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1380580/factors-making-cultured-meat-more-appealing/
