Leading payment methods among Japanese female online buyers 2023

Published by Statista Research Department, Jun 18, 2024

According to a survey conducted in 2023, credit cards, debit cards, and ATM cash cards were the most popular payment methods among female digital shoppers in Japan. Around 76.6 percent of female consumers reported using cards to pay for online purchases and online financial transactions. About 39.7 percent of the respondents used e-money and QR code payment services.

Preferred payment methods for online purchases among female digital buyers in Japan in 2023

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Release date

June 2024

Region

Japan

Survey time period

August 2023

Number of respondents

7,544*

Age group

15 years or older

Special properties

postal questionnaire and e-mail survey

Supplementary notes

*8,177 respondents after weight adjustments.
**Including debit cards and ATM cards (cash cards).
***Including QR code payment services, Rakuten Edy, Suica, etc.

Among consumers who have purchased products, services, or digital contents online, conducted online financial transactions, or used online auctions or flea market apps in the past year.

Original question: "Which payment method did you use when buying products or conducting financial transactions via the internet?"

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Overview

6

Cash

5

Cashless payments

5

Card payments

4

Contactless and mobile payments

6

Non-bank money transfers

5

Other payment methods

5

Offline and online shopping

7

Payment behavior

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Topics

Payment methods in JapanE-commerce in JapanCashless payments in JapanOnline banking in JapanShopping behavior in Japan
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