During a late 2022 survey carried out among marketers from the United Kingdom (UK), 60.5 percent of respondents named reaching audiences at scale as one of the main digital advertising strategy challenges as a result of third-party cookie deprecation. Frequency capping ranked second, mentioned by 56 percent of responding marketers.
Leading digital advertising challenges after third-party cookie deprecation in the United Kingdom (UK) as of October 2022
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Statista. (April 21, 2023). Leading digital advertising challenges after third-party cookie deprecation in the United Kingdom (UK) as of October 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379661/challenges-cookie-deprecation-uk/
Statista. "Leading digital advertising challenges after third-party cookie deprecation in the United Kingdom (UK) as of October 2022." Chart. April 21, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379661/challenges-cookie-deprecation-uk/
Statista. (2023). Leading digital advertising challenges after third-party cookie deprecation in the United Kingdom (UK) as of October 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379661/challenges-cookie-deprecation-uk/
Statista. "Leading Digital Advertising Challenges after Third-party Cookie Deprecation in The United Kingdom (Uk) as of October 2022." Statista, Statista Inc., 21 Apr 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379661/challenges-cookie-deprecation-uk/
Statista, Leading digital advertising challenges after third-party cookie deprecation in the United Kingdom (UK) as of October 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379661/challenges-cookie-deprecation-uk/ (last visited November 10, 2024)
Leading digital advertising challenges after third-party cookie deprecation in the United Kingdom (UK) as of October 2022 [Graph], Statista, April 21, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379661/challenges-cookie-deprecation-uk/
