During a 2022 survey, 37 percent of responding online consumers said they would give their data in exchange for a customized shopping experience. That was the second consecutive decline in that share – two years earlier, the figure stood at 44 percent. According to the same study, almost half of U.S. internet users thought advertising and marketing personalization often felt invasive in 2022.
Percentage of online consumers willing to give their data in exchange for a customized shopping experience in the United States as of May 2022
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Merkle. (July 6, 2022). Percentage of online consumers willing to give their data in exchange for a customized shopping experience in the United States as of May 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379543/share-consumers-give-data-customized-cx-united-states/
Merkle. "Percentage of online consumers willing to give their data in exchange for a customized shopping experience in the United States as of May 2022." Chart. July 6, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379543/share-consumers-give-data-customized-cx-united-states/
Merkle. (2022). Percentage of online consumers willing to give their data in exchange for a customized shopping experience in the United States as of May 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379543/share-consumers-give-data-customized-cx-united-states/
Merkle. "Percentage of Online Consumers Willing to Give Their Data in Exchange for a Customized Shopping Experience in The United States as of May 2022." Statista, Statista Inc., 6 Jul 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379543/share-consumers-give-data-customized-cx-united-states/
Merkle, Percentage of online consumers willing to give their data in exchange for a customized shopping experience in the United States as of May 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379543/share-consumers-give-data-customized-cx-united-states/ (last visited November 10, 2024)
Percentage of online consumers willing to give their data in exchange for a customized shopping experience in the United States as of May 2022 [Graph], Merkle, July 6, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379543/share-consumers-give-data-customized-cx-united-states/
