In 2022, approximately 54 percent of respondents in the United States mentioned that think that natural foods are generally healthier for the consumer. This believe was the most frequently mentioned reason for seeking out food and beverages labeled as "natural". About 38 percent of respondents stated that natural foods have more nutrients.
Consumers reasons for purchasing food products labelled as "natural" in the United States in 2022
Respondents were asked: "Which of the following, if any, are reasons why you seek out foods (and beverages) labeled as "natural"? (Select all that apply.)
The source added: "Filter: Buys natural label in person or online; Note: “none of the above” is not shown."
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IFIC. (May 18, 2022). Consumers reasons for purchasing food products labelled as "natural" in the United States in 2022 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379476/consumers-reasons-for-purchasing-food-products-labelled-as-natural-in-the-united-states/
IFIC. "Consumers reasons for purchasing food products labelled as "natural" in the United States in 2022." Chart. May 18, 2022. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379476/consumers-reasons-for-purchasing-food-products-labelled-as-natural-in-the-united-states/
IFIC. (2022). Consumers reasons for purchasing food products labelled as "natural" in the United States in 2022. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379476/consumers-reasons-for-purchasing-food-products-labelled-as-natural-in-the-united-states/
IFIC. "Consumers Reasons for Purchasing Food Products Labelled as "Natural" in The United States in 2022." Statista, Statista Inc., 18 May 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379476/consumers-reasons-for-purchasing-food-products-labelled-as-natural-in-the-united-states/
IFIC, Consumers reasons for purchasing food products labelled as "natural" in the United States in 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379476/consumers-reasons-for-purchasing-food-products-labelled-as-natural-in-the-united-states/ (last visited September 20, 2024)
Consumers reasons for purchasing food products labelled as "natural" in the United States in 2022 [Graph], IFIC, May 18, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1379476/consumers-reasons-for-purchasing-food-products-labelled-as-natural-in-the-united-states/