It was calculated that television and professional video advertising spending reached around 3.5 billion euros in 2021, which constituted 16.1 percent of the total ad spending in the country. The share is expected to drop to 12.7 percent by 2027.
Share of TV and professional video in advertising expenditure in France from 2014 to 2027
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GroupM. (June 1, 2022). Share of TV and professional video in advertising expenditure in France from 2014 to 2027 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378877/tv-advertising-expenditure-share-france/
GroupM. "Share of TV and professional video in advertising expenditure in France from 2014 to 2027." Chart. June 1, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378877/tv-advertising-expenditure-share-france/
GroupM. (2022). Share of TV and professional video in advertising expenditure in France from 2014 to 2027. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378877/tv-advertising-expenditure-share-france/
GroupM. "Share of Tv and Professional Video in Advertising Expenditure in France from 2014 to 2027." Statista, Statista Inc., 1 Jun 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378877/tv-advertising-expenditure-share-france/
GroupM, Share of TV and professional video in advertising expenditure in France from 2014 to 2027 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378877/tv-advertising-expenditure-share-france/ (last visited November 10, 2024)
Share of TV and professional video in advertising expenditure in France from 2014 to 2027 [Graph], GroupM, June 1, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378877/tv-advertising-expenditure-share-france/
