During a survey carried out among advertising professionals in Europe in early 2023, 19 percent of respondents stated that they thought connected TV needed help to tackle brand safety issues; five percent named artificial intelligence in this context.
Advertising channels in need of help to tackle brand safety according to advertising professionals in Europe as of February 2023
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IAB Europe. (March 15, 2023). Advertising channels in need of help to tackle brand safety according to advertising professionals in Europe as of February 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378538/ad-channels-help-europe/
IAB Europe. "Advertising channels in need of help to tackle brand safety according to advertising professionals in Europe as of February 2023." Chart. March 15, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378538/ad-channels-help-europe/
IAB Europe. (2023). Advertising channels in need of help to tackle brand safety according to advertising professionals in Europe as of February 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378538/ad-channels-help-europe/
IAB Europe. "Advertising Channels in Need of Help to Tackle Brand Safety According to Advertising Professionals in Europe as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378538/ad-channels-help-europe/
IAB Europe, Advertising channels in need of help to tackle brand safety according to advertising professionals in Europe as of February 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378538/ad-channels-help-europe/ (last visited November 10, 2024)
Advertising channels in need of help to tackle brand safety according to advertising professionals in Europe as of February 2023 [Graph], IAB Europe, March 15, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378538/ad-channels-help-europe/
