During a survey held from January 10 to February 1, 2023, responding marketing leaders from the communications media industry in the United Kingdom (UK) reported, on average, their companies spent 12.5 percent of their marketing budget on social media activities in 2023. They also reported that they planned to increase this share to 18.5 percent in the next five years.
Share of social in marketing budgets at for-profit companies in the United Kingdom (UK) as of February 2023, by industry
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The CMO Survey. (March 24, 2023). Share of social in marketing budgets at for-profit companies in the United Kingdom (UK) as of February 2023, by industry [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378024/share-social-media-marketing-budgets-for-profit-companies-uk-by-industry/
The CMO Survey. "Share of social in marketing budgets at for-profit companies in the United Kingdom (UK) as of February 2023, by industry." Chart. March 24, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378024/share-social-media-marketing-budgets-for-profit-companies-uk-by-industry/
The CMO Survey. (2023). Share of social in marketing budgets at for-profit companies in the United Kingdom (UK) as of February 2023, by industry. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378024/share-social-media-marketing-budgets-for-profit-companies-uk-by-industry/
The CMO Survey. "Share of Social in Marketing Budgets at For-profit Companies in The United Kingdom (Uk) as of February 2023, by Industry." Statista, Statista Inc., 24 Mar 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378024/share-social-media-marketing-budgets-for-profit-companies-uk-by-industry/
The CMO Survey, Share of social in marketing budgets at for-profit companies in the United Kingdom (UK) as of February 2023, by industry Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378024/share-social-media-marketing-budgets-for-profit-companies-uk-by-industry/ (last visited November 13, 2024)
Share of social in marketing budgets at for-profit companies in the United Kingdom (UK) as of February 2023, by industry [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1378024/share-social-media-marketing-budgets-for-profit-companies-uk-by-industry/