According to a survey conducted among Chinese consumers in 2022, about 88 percent of respondents said they had purchased pork recently. In comparison, only around six percent of respondents purchased alternative meat.
Share of consumers who bought meat or meat alternatives recently in China as of 2022, by type
Survey question: Over the past month, which of the following have you purchased for consumption at home or at a restaurant/fast food/quick-service establishment?
The protein includes protein purchased at home or at a restaurant.
The data adjusted by 500-sample survey, with no quota preset. Chinese consumers may misunderstand the definition of "alt meat/plant-based meat", for example, tofu and vegetarian chicken should be excluded.
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McKinsey & Company. (February 10, 2023). Share of consumers who bought meat or meat alternatives recently in China as of 2022, by type [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377822/china-recently-purchased-protein/
McKinsey & Company. "Share of consumers who bought meat or meat alternatives recently in China as of 2022, by type." Chart. February 10, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377822/china-recently-purchased-protein/
McKinsey & Company. (2023). Share of consumers who bought meat or meat alternatives recently in China as of 2022, by type. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377822/china-recently-purchased-protein/
McKinsey & Company. "Share of Consumers Who Bought Meat or Meat Alternatives Recently in China as of 2022, by Type." Statista, Statista Inc., 10 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377822/china-recently-purchased-protein/
McKinsey & Company, Share of consumers who bought meat or meat alternatives recently in China as of 2022, by type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377822/china-recently-purchased-protein/ (last visited November 10, 2024)
Share of consumers who bought meat or meat alternatives recently in China as of 2022, by type [Graph], McKinsey & Company, February 10, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377822/china-recently-purchased-protein/
