Global footwear e-commerce sales distribution by device 2028

The revenue share by mobile/desktop split is forecast to exhibit a significant decline in all segments in 2028 compared to the previous year. Concerning the two selected segments, the segment Mobile has the largest revenue share by mobile/desktop split with 65.34 percent. Contrastingly, Desktop is ranked last, with 33.08 percent. Their difference, compared to Mobile, lies at 32.26 percentage points.

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Distribution of footwear e-commerce sales worldwide from 2018 to 2028, by device

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Footwear market comprises all kinds of shoes that are designed and intended for a variety of activities. This market includes athletic, casual, formal, and other town footwear but excludes work and safety shoes. Depending on their purpose and function, these shoes are made from leather, textile, plastic, rubber, and/or wood materials. The market covers women’s, men’s, and children’s footwear. Just like the Apparel market, the Footwear market is currently being shaped by a tremendous change in customer purchase habits. The upswing in e-commerce store concepts is putting significant pressure on stationary retail stores.

Structure:

The market is divided into Sneakers, Athletic Footwear, Leather Footwear, and Textile & Other Footwear. Sneakers are defined as everyday footwear with an athletic appearance. Athletic Footwear refers to shoes specifically designed for sports activities such as tennis, basketball, soccer, and running. Leather Footwear encompasses boots, sandals, town footwear, clogs, and similar shoes that are made of leather uppers. Textile & Other Footwear refers to town footwear with textile, rubber, and/or plastic uppers. Rubber boots, flip-flops, and wooden clogs are also included here.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (per pair), luxury revenue share, sustainable footwear share, and sales channels. The sales channel Online refers to the purchase of physical goods in online retail. In other words, the purchase is concluded via the internet, be it on a desktop PC, tablet, or smartphone. The distribution channel Offline covers all purchases in stationary stores, by telesales, or via mail order (e.g., print catalogs).

Key players in the market include companies that have the biggest share in the Footwear market such as Nike, Adidas, New Balance, Skechers, and Puma.

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