Consumer opinion on using live commerce in India 2023

Published by A. Minhas, Feb 13, 2024
According to a survey of Indian consumers in January 2023, the majority of respondents 69 percent agreed that live commerce will be beneficial during online shopping. By contrast, 23 percent found live commerce not useful.

Consumer opinion on using live commerce in India as of January 2023

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Release date

January 2023

Region

India

Survey time period

as of January 11, 2023

Number of respondents

10,882 respondents

Special properties

across 296 districts in India

Method of interview

Online survey

Supplementary notes

Survey question: When you are shopping online, will a live seller/product/platform representative available via video interaction help you?

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Overview

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Usage

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Channels

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Consumer behavior

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