During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, almost 60 percent of respondents said they always and consistently measured sales and revenues. In the meantime, roughly 48 percent of responding marketing leaders said they almost never measured their brand equity value.
Frequency of measuring selected marketing metrics by for-profit companies in the United Kingdom (UK) as of February 2023
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The CMO Survey. (March 24, 2023). Frequency of measuring selected marketing metrics by for-profit companies in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377164/frequency-measuring-marketing-metrics-uk/
The CMO Survey. "Frequency of measuring selected marketing metrics by for-profit companies in the United Kingdom (UK) as of February 2023." Chart. March 24, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377164/frequency-measuring-marketing-metrics-uk/
The CMO Survey. (2023). Frequency of measuring selected marketing metrics by for-profit companies in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377164/frequency-measuring-marketing-metrics-uk/
The CMO Survey. "Frequency of Measuring Selected Marketing Metrics by For-profit Companies in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 24 Mar 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377164/frequency-measuring-marketing-metrics-uk/
The CMO Survey, Frequency of measuring selected marketing metrics by for-profit companies in the United Kingdom (UK) as of February 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377164/frequency-measuring-marketing-metrics-uk/ (last visited November 10, 2024)
Frequency of measuring selected marketing metrics by for-profit companies in the United Kingdom (UK) as of February 2023 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377164/frequency-measuring-marketing-metrics-uk/
