In February 2023, private label products reached a 50 percent market share in supermarkets in the Netherlands. This meant a major market share increase compared to September of 2021. Food inflation is seen as the main cause for the rise of private label, as these products are often cheaper than manufacturer brand alternatives.
Market share of private label and name brands in supermarkets in the Netherlands in September 2021 and February 2023
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Retailtrends. (February 23, 2023). Market share of private label and name brands in supermarkets in the Netherlands in September 2021 and February 2023 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377162/private-label-food-market-share-netherlands/
Retailtrends. "Market share of private label and name brands in supermarkets in the Netherlands in September 2021 and February 2023." Chart. February 23, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377162/private-label-food-market-share-netherlands/
Retailtrends. (2023). Market share of private label and name brands in supermarkets in the Netherlands in September 2021 and February 2023. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377162/private-label-food-market-share-netherlands/
Retailtrends. "Market Share of Private Label and Name Brands in Supermarkets in The Netherlands in September 2021 and February 2023." Statista, Statista Inc., 23 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377162/private-label-food-market-share-netherlands/
Retailtrends, Market share of private label and name brands in supermarkets in the Netherlands in September 2021 and February 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377162/private-label-food-market-share-netherlands/ (last visited September 20, 2024)
Market share of private label and name brands in supermarkets in the Netherlands in September 2021 and February 2023 [Graph], Retailtrends, February 23, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377162/private-label-food-market-share-netherlands/