According to a survey on brand awareness during Ramadan in Malaysia in 2022, 33 percent of the respondents said Petronas was the brand that came to mind when it comes to Ramadan themed advertising, followed by Yusuf Taiyoob which was named by 25 percent of the respondents. Ramadan is the ninth month of the Islamic calendar, and the month where Muslims worldwide observe fasting from dawn until sunset.
Most popular brand during Ramadan in Malaysia in 2022
Original question: "Talking about any ads with Ramadhan/Aidilfitri theme you have ever seen on the TV or Internet, what brand comes first to your mind?"
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YouGov. (March 31, 2022). Most popular brand during Ramadan in Malaysia in 2022 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377035/malaysia-brand-awareness-during-ramadan/
YouGov. "Most popular brand during Ramadan in Malaysia in 2022." Chart. March 31, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377035/malaysia-brand-awareness-during-ramadan/
YouGov. (2022). Most popular brand during Ramadan in Malaysia in 2022. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377035/malaysia-brand-awareness-during-ramadan/
YouGov. "Most Popular Brand during Ramadan in Malaysia in 2022." Statista, Statista Inc., 31 Mar 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377035/malaysia-brand-awareness-during-ramadan/
YouGov, Most popular brand during Ramadan in Malaysia in 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377035/malaysia-brand-awareness-during-ramadan/ (last visited November 10, 2024)
Most popular brand during Ramadan in Malaysia in 2022 [Graph], YouGov, March 31, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1377035/malaysia-brand-awareness-during-ramadan/
