During a 2023 survey carried out among marketers in selected countries worldwide, product awareness and promotions were the key objectives of their e-mail marketing campaigns - with 16 percent of respondents choosing them. Retention and newsletters came second, each named by 14.6 percent of respondents.
Key objectives of e-mail marketing campaigns worldwide as of December 2023 for the upcoming year
The survey demographic consists of representatives from the following countries: Canada, China, France, England, India, Spain, Vietnam, UAE, the United States.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mailmodo. (January 31, 2024). Key objectives of e-mail marketing campaigns worldwide as of December 2023 for the upcoming year [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376934/email-marketing-campaign-objectives/
Mailmodo. "Key objectives of e-mail marketing campaigns worldwide as of December 2023 for the upcoming year." Chart. January 31, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376934/email-marketing-campaign-objectives/
Mailmodo. (2024). Key objectives of e-mail marketing campaigns worldwide as of December 2023 for the upcoming year. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376934/email-marketing-campaign-objectives/
Mailmodo. "Key Objectives of E-mail Marketing Campaigns Worldwide as of December 2023 for The Upcoming Year." Statista, Statista Inc., 31 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376934/email-marketing-campaign-objectives/
Mailmodo, Key objectives of e-mail marketing campaigns worldwide as of December 2023 for the upcoming year Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376934/email-marketing-campaign-objectives/ (last visited November 10, 2024)
Key objectives of e-mail marketing campaigns worldwide as of December 2023 for the upcoming year [Graph], Mailmodo, January 31, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1376934/email-marketing-campaign-objectives/
