Reliance on third-party cookies among advertisers worldwide 2024

Published by Statista Research Department, Aug 2, 2024

During a survey carried out in 2024, 75 percent of responding marketers from eight countries worldwide stated that they heavily relied on third-party cookies. Additionally, 45 percent said that they were spending at least half of their marketing budgets on cookie-based activations and 64 percent said that they were planning to increase their spending on such activations in 2023.

Reliance on third-party cookies among advertisers worldwide as of July 2024

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Release date

August 2024

Region

Worldwide

Survey time period

as of July 2024

Number of respondents

2,841 respondents

Special properties

among marketers

Supplementary notes

The survey was carried out in the following countries: Australia, France, Germany, India, Japan, the United Kingdom, and the United States.

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Spotlight: United States

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Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
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